The Don't Freak Out studio
Austin · SXSW
Marco Palou
The Host
The creative table
The Table
Ben Treat with Marco Palou
EP 01 · Ben Treat
Homo Artis

Don't freak out. Create.

Marco Palou sits down with some of the world's most fascinating and creative minds. Rooted in creation, the podcast sees Marco and guests make art with their hands during each conversation.

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THE TRAILER

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Season 1 · SXSW Edition

The Episodes

New conversations every week — watch the full season, newest first.

Ben Treat
Ben Treat
Scott Yusuke Sugino
Scott Yusuke Sugino
Sarah DaVanzo
Sarah DaVanzo
Chris Pfaff
Chris Pfaff
Michelle Schneider
Michelle Schneider
Kate Geller & Stephanie Holbrook
Kate Geller & Stephanie Holbrook
Heather Collins, PhD
Heather Collins, PhD
Daniel Lismore
Daniel Lismore
The guests

SEASON
ONE

SXSW Edition
Austin 2026
HOMO ARTIS book cover by Marco Palou
The book behind the show

Homo Artis
A Manifesto for Creation in the Age of AI

As machines take over more of what we used to call thinking, creativity stops being optional. It becomes the thing that defines us. The book is where the conversation started. The podcast is the conversation itself.

Marco Palou is an Argentine artist, author, and entrepreneur whose practice moves across visual art, music, film, and writing. His work explores how creativity shapes human identity in moments of technological change, building symbolic worlds where myth, ritual, and technology intersect.

As musician Baby Yors, he has performed around the world, blending Latin rhythms with pop. A featured speaker at marquee events like SXSW, he is the founder of the Art Anyway Foundation and host of the Don't Freak Out Podcast. Across mediums, he creates experiences that work as social catalysts: moments where strangers reconsider their roles and imagine new ways of living together.

The shop

THE MERCH